iPhone 15 launched (Made in India)

 Apple unveils iPhone 15 Pro and iPhone 15 Pro Max

Featuring a strong and lightweight titanium design with new contoured edges, a new Action button, powerful camera upgrades, and A17 Pro for next-level performance and mobile gaming

CUPERTINO, CALIFORNIA Apple today debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that’s strong yet lightweight to deliver Apple’s lightest Pro models ever. The new design also features contoured edges and a customizable Action button, allowing users to personalize their iPhone experience. Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max. A17 Pro unlocks next-level gaming experiences and pro performance. The new USB‑C connector is supercharged with USB 3 speeds — up to 20x faster than USB 2 — and together with new video formats, enables powerful pro workflows that were not possible before.1

iPhone 15 Pro and iPhone 15 Pro Max will be available in four stunning new finishes, including black titanium, white titanium, blue titanium, and natural titanium. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.

“This is the most pro lineup we have ever created, with a state-of-the-art titanium design, the best iPhone camera system yet that enables game-changing new workflows, and the A17 Pro chip, which ushers in a new chapter of performance and games never before seen on iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “iPhone 15 Pro and iPhone 15 Pro Max represent the best of Apple design and industry-first innovations to help enrich the everyday experiences of our users, while enabling them to unleash their creativity.”

Available in 6.1-inch and 6.7-inch display sizes,2 iPhone 15 Pro and iPhone 15 Pro Max feature a strong and lightweight titanium design — a first for iPhone. This premium alloy — the same used in spacecraft — has one of the highest strength-to-weight ratios of any metal, making this Apple’s lightest Pro lineup ever. Both models feature a new refined brush texture, contoured edges, and the thinnest borders on iPhone. The Pro lineup is built to last, combining the strength of titanium with the toughest back glass in a smartphone and the industry-leading Ceramic Shield on the front. Using an industry-first therm-mechanical process, the titanium bands encase a new substructure made from 100 percent recycled aluminum, bonding these two metals with incredible strength through solid-state diffusion. The aluminum frame helps with thermal dissipation and allows the back glass to be easily replaced. This new design highlights the Super Retina XDR display with Always-On and ProMotion technologies for an exceptional viewing experience.

A close-up of the camera system on iPhone 15 Pro Max.

iPhone 15 Pro and iPhone 15 Pro Max feature the thinnest borders ever on iPhone, the Ceramic Shield front cover, and new contoured edges.

 

The all-new Action button replaces the single-function switch used to toggle between ring and silent, offering additional options so users can choose between quickly accessing the camera or flashlight; activating Voice Memos, Focus modes, Translate,3 and accessibility features like Magnifier; or using Shortcuts for more options. A press-and-hold gesture with fine-tuned haptic feedback and visual cues in the Dynamic Island ensure the new button launches the intended action.

A17 Pro: A New Generation of Apple Silicon for iPhone

Bringing pro performance and capabilities, iPhone 15 Pro and iPhone 15 Pro Max are powered by A17 Pro, the industry’s first 3-nanometer chip. Continuing Apple’s leadership in smartphone silicon, A17 Pro brings improvements to the entire chip, including the biggest GPU redesign in Apple’s history. The new CPU is up to 10 percent faster with micro architectural and design improvements, and the Neural Engine is now up to 2x faster, powering features like autocorrect and Personal Voice in iOS 17. The pro-class GPU is up to 20 percent faster and unlocks entirely new experiences, featuring a new 6-core design that increases peak performance and energy efficiency. Now with hardware-accelerated ray tracing — which is 4x faster than software-based ray tracing — iPhone 15 Pro offers smoother graphics, as well as more immersive AR applications and gaming experiences. iPhone 15 Pro brings true-to-life gaming to the palm of users’ hands with console titles never before seen on a smartphone, like Resident Evil Village, Resident Evil 4, Death Stranding, and Assassin’s Creed Mirage.⁴

A17 Pro includes a dedicated AV1 decoder, enabling more efficient, high-quality video experiences for streaming services. Additionally, a new USB controller enables USB 3 speeds on iPhone for the first time, now supporting much higher transfer speeds and video output up to 4K at 60 fps HDR.

 

Featuring iOS 17

iPhone 15 Pro and iPhone 15 Pro Max feature iOS 17,8 making iPhone even more personal and intuitive with new features:

The Phone app gets major updates, with Contact Posters that allow users to customize how they appear to their contacts, and Live Voicemail, which leverages the power of A17 Pro to see real-time on-device transcription as someone leaves a voicemail. Users can even pick up the call while the caller is leaving their message.

Messages gets a new stickers experience, more powerful search, transcription of audio messages, and Check In, which allows users to automatically notify friends and family when they have made it to their destination safely.

Name Drop:-

Gives users a new way to use AirDrop to more easily share contact information by simply bringing two iPhone devices together. The same gesture can be used to AirDrop content and more, and now users can step away from each other and finish sending large files over the internet.9

Stand By

Gives users a customizable full-screen experience with glanceable information designed to be viewed from a distance when iPhone is on its side and charging. With the Always-On display of iPhone 15 Pro and iPhone 15 Pro Max, StandBy stays on to show useful information — perfect on a desk, nightstand, or kitchen counter.

Interactive widgets on the Home Screen, Lock Screen, and in StandBy allow users to take action with just a tap, making it easy to complete a to-do, or play or pause a song right from the widget.

Safari 

Adds greater protection for Private Browsing and introduces profiles, helping users separate their browsing for topics like work and personal.

iOS 17 delivers many more updates, including Journal,10 a new app that helps iPhone users reflect and practice gratitude through journaling, improvements to autocorrect and Dictation that make entering text faster and easier than ever before, password and passkey sharing with iCloud Keychain, and much more

Pricing and Availability

Phone 15 Pro and iPhone 15 Pro Max will be available in black titanium, white titanium, blue titanium, and natural titanium finishes. iPhone 15 Pro starts at INR 134900 and is available in 128GB, 256GB, 512GB, and 1TB storage capacities. iPhone 15 Pro Max starts at INR 159900 or and is available in 256GB, 512GB, and 1TB storage capacities.

Apple offers great ways to save and upgrade to the latest iPhone. To see what their device is worth and for terms and conditions, customers can visit apple.com/in/shop/trade-in.

Customers in more than 40 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.K., and the U.S., will be able to pre-order iPhone 15 Pro and iPhone 15 Pro Max beginning at 5 a.m. PDT this Friday, September 15, with availability beginning Friday, September 22.

iPhone 15 Pro and iPhone 15 Pro Max will be available in Macao, Malaysia, Türkiye, Vietnam, and 17 other countries and regions beginning Friday, September 29.

FineWoven Wallet with MagSafe and FineWoven Case with MagSafe will both be available for INR 5900 in five new colours for the iPhone 15 lineup: black, taupe, mulberry, pacific blue, and evergreen. In addition to the iPhone 15 Pro and iPhone 15 Pro Max Clear Case, available for INR 4900, a Silicone Case with MagSafe will be available for INR 4900 in black, storm blue, clay, light pink, guava, orange sorbet, cypress, and winter blue.

iOS 17 will be available as a free software update on Monday, September 18.

Beginning September 18, iCloud+ will offer two new plans: 6TB for $29.99 (U.S.) per month and 12TB for $59.99 (U.S.) per month, providing additional storage to keep files, photos, videos, and more safe, accessible, and easy to share. The new plans are great for users with large photo and video libraries or those using Family Sharing, and will provide access to premium features, including Private Relay, Hide My Email, Custom Email Domains, and HomeKit Secure Video support.

Customers who purchase iPhone 15 Pro and iPhone 15 Pro Max will receive three free months of Apple Arcade and Apple Fitness+ with a new subscription

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